PDA

View Full Version : The Montblanc "ĚSignature for Good"Ě Initiative & Writing Instruments



dannzeman
June 13th, 2013, 09:24 AM
Montblanc is delighted to announce its 2013"Signature for Good" initiative to reinforce the long-term commitment to children's education and UNICEF. With the new "Signature for Good"Ě Collection, Montblanc supports UNICEF's education projects in Asia, Africa, and Latin America, to build a better future, brick by brick.


http://stories.montblanc.com/wp-content/uploads/2013/02/Montblanc_Unicef_Stories1.jpg



The culture of the written word is one of mankind's most ancient accomplishments and is deeply rooted in the history of Montblanc. Therefore, cultural commitment and helping others have always been an integral part of Montblanc's philosophy. The 2013"Signature For Good"Ě initiative (http://signatureforgood.montblanc.com/) will be building on the success of the first "Signature For Good" campaign in 2009 and Montblanc is pledging to raise at least $1.5 million dollars.

The 2013 Montblanc "Signature For Good"Ě Collection Contains a special edition of writing instruments, jewellery pieces and leather accessories all featuring a unique brick design symbolizing the joint effort of building a better future for all children and their communities by improving access to quality education. The collection, with its symbolic brick motif, is designed to make a valuable and lasting contribution towards helping children learn to read and write. For the special Montblanc"Signature for Good"Ě Collection the design of the iconic Meisterstuck has been revisited with unique details like a platinum-plated cap top ring designed with the symbolic rectangular brick pattern and a blue sapphire set in this ring inspired by UNICEF's blue colour. The black precious resin writing instrument is available as Meisterstuck LeGrand and Meisterstuck Classique. Each matching set consists of a fountain pen, a rollerball and a ballpoint pen.


http://stories.montblanc.com/wp-content/uploads/2013/02/Signature_familyshot_detail1.jpg The Montblanc ‚ÄúSignature For Good‚ÄĚ Collection is available (http://www.montblanc.com/en-us/landing-pages/us/unicef_sign4good.aspx?ecid=us_smm_fbapp_facebook_a pp_nn_nn_20130223) from March 2013 in Montblanc boutiques worldwide. The Meisterst√ľck Signature For Good Classique and LeGrand fountain pen retail for $635USD and $825USD. The rollerball Classique and LeGrand retail for $490USD and $535USD. The ballpoint Classique and LeGrand retail for $470USD and $515USD. Browse the Signature For Good collection (http://www.montblanc.com/en-us/landing-pages/us/unicef_sign4good.aspx?ecid=us_smm_fbapp_facebook_a pp_nn_nn_20130223) at Montblanc's site.

Bob M
June 13th, 2013, 09:43 AM
Marketing geniuses and beautiful products. Definitely a good cause I just hope a substantial amount of money really gets to the cause. RAISED and CONTRIBUTED are two different meanings. Thanks for the post

tandaina
June 13th, 2013, 09:53 AM
Agreed.

MisterBoll
June 13th, 2013, 10:36 AM
I remember this..........

3454

kaisnowbird
September 25th, 2013, 08:36 AM
Love the design, but for the teeny tiny sapphire, which needs to be at least twice in size/weight.