Monocle magazine supplement on timekeeping and penmanship

[catbert]

The April 2016 issue of Monocle magazine includes ‘Our debut timekeeping and penmanship supplement … a 32-page special on why it’s all in the wrist’. For those unfamiliar with the publication, Monocle bills itself as ‘A briefing on global affairs, business, culture and design’.

Most of the supplement is devoted to watches and watchmakers, including five full-page watch ads. On the penmanship side, an essay by Simon Garfield, author of Just My Type (on typography), extols the virtues of writing with pen and paper and there are two double-page pictorials of pens and stationery.

Part of the intro, to give an idea of the tone: 'The flourish of a poised* pen or, if you're more artsy, the sweep of a swish pencil across a clean white page: these finer nuances are what it's all about. Here's a sharp edit of desk accessories and writing implements to make sure your workspace looks as smart as you do.' (*Actually it says 'posied', one of several typos.)

I count eight fountain pens among the 29 writing instruments depicted:
Omas Tokyo
Montegrappa NeroUno
Hermes Nautilus
Kaweco AC Sport
unidentified Waterman (Expert?)
Faber-Castell Ambition
Lamy 2000
Montegrappa NeroUno Linea
Clearly someone at Monocle really likes Montegrappa.

Notable ballpoints include:
Montblanc M
S.T. Dupont Classique
Lamy Pico
Sailor Professional Gear
two unidentified Sheaffers
two unidentified Crosses

There's just one pen advertisement - a full page by Lamy. Copy reads:

Happy Anniversary!
1966-2016
50 years of Lamy design.
Celebrating a timeless icon.
Lamy 2000
Design. Made in Germany.

The image appears to be a standard makrolon Lamy 2000 with coloured confetti falling all around. Make of that what you will.

[Dan]

I thought the pen section was under weight compared to the watches. As a lover of pens and watches I was looking forward to getting a fix of both but found that the watch section was as all other men's fashion mags and the pen feature had no focus.

Let's see what is in the next edition.

[Ferius]

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