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Thread: Sailor has a new logo?

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    Default Sailor has a new logo?

    Apparently according to reddit Sailor is re-logo-ing, though there is no source.

    https://www.reddit.com/r/fountainpen...ogo_announced/




    I personally don't mind it, what are you thoughts?

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    Senior Member silverlifter's Avatar
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    Default Re: Sailor has a new logo?

    It's awful. The typography, in particular, is woeful. Given their brandmark is an anchor (sturdy, secure, steadfast, etc), the font looks like it is about to wash away, especially the A.

    It is official, though: the sailor.jp site is already updated.
    Vintage. Cursive italic. Iron gall.

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    Default Re: Sailor has a new logo?

    oh, I quite like it.

    the A is a bold choice to be sure, the whole thing is far more artistic looking than the previous logo.

    How old was the previous branding?

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    Default Re: Sailor has a new logo?

    To me it looks like they used a rubber stamp that had not been properly inked....
    Regards, Chrissy | My Blog: inkyfountainpens

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    Default Re: Sailor has a new logo?

    We'll get used to it.

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    Default Re: Sailor has a new logo?

    Es ist mir egal.
    "Love is the final fight."

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    Default Re: Sailor has a new logo?

    Interesting departure from the old style.
    But, this is not the first time they did it. I have an old Sailor pen which has the logo with an actual sailor in it, sitting on the anchor.

    I agree with catbert, in the end we'll get used to it.

    I'm just glad they don't follow where OMAS and Delta went.
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    Default Re: Sailor has a new logo?

    I donít like it, but i canít get worked about it either

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    Default Re: Sailor has a new logo?

    I'm afraid this floated into my head and demanded to be shared. I apologise.

    "The moment when Jack realised his ship was about to sail."

    AF151250.jpeg
    In the words of Paul Simon, you can call me Al.

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    Default Re: Sailor has a new logo?

    I wonder when they'll release the specialty nib that was used to create that font.

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    Default Re: Sailor has a new logo?

    New logo due to new owners?

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    Default Re: Sailor has a new logo?

    Quote Originally Posted by mulrich View Post
    I wonder when they'll release the specialty nib that was used to create that font.
    You mean a Pilot Parallel?
    "The world will little note, nor long remember, what we say here..." -- Abraham Lincoln, 1863

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    Default Re: Sailor has a new logo?

    I like it. There is a 3D quality to the letters.
    Be a little more open into accepting other viewpoints, if you can, as it really deepens the experience. - Jon Szanto

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    Cool Re: Sailor has a new logo?

    Quote Originally Posted by manoeuver View Post
    oh, I quite like it.

    the A is a bold choice to be sure, the whole thing is far more artistic looking than the previous logo.
    Quote Originally Posted by Empty_of_Clouds View Post
    I like it. There is a 3D quality to the letters.
    Agreed - i like, and even think the new styling looks ahead of it's time.

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    Default Re: Sailor has a new logo?

    Quote Originally Posted by manoeuver View Post
    How old was the previous branding?
    Probably 60s or 70s?

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    Default Re: Sailor has a new logo?

    I like the new shade of blue, but I don't know what to think about the lettering and logo... they're fine, but I wouldn't say it is an upgrade to the old lettering and anchor picture. They should just incorporate the anchor into the word sailor or something.

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    Default Re: Sailor has a new logo?

    Quote Originally Posted by jace View Post
    I like the new shade of blue, but I don't know what to think about the lettering and logo... they're fine, but I wouldn't say it is an upgrade to the old lettering and anchor picture. They should just incorporate the anchor into the word sailor or something.
    That's two good points. To be fair I like the shade of blue too and think that's an improvement. And indeed, if you're going to mess around with the "A" why not go the whole hog and replace it with the anchor? I dunno, I just find missing out the crossbar such a hackneyed way of being "cool" with a typeface, and I wouldn't have thought it terribly helpful for clarity in an international market. Oh well, I suppose they know what they're doing. Or else they don't, and like Parker, will backtrack to the old logo again in a few years!
    In the words of Paul Simon, you can call me Al.

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    Default Re: Sailor has a new logo?

    Wonder if the rebranding will result in increased sales? Prefer the old branding, but the new looks more origin ie Japanese

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    Default Re: Sailor has a new logo?

    It looks more modern but on ther other side it reminds me to Klingon Bird Of Prey

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