Results 1 to 20 of 20

Thread: Sailor has a new logo?

  1. #1
    Member
    Join Date
    Jan 2020
    Location
    Atlanta, Georgia
    Posts
    48
    Thanks
    18
    Thanked 39 Times in 20 Posts
    Rep Power
    0

    Default Sailor has a new logo?

    Apparently according to reddit Sailor is re-logo-ing, though there is no source.

    https://www.reddit.com/r/fountainpen...ogo_announced/




    I personally don't mind it, what are you thoughts?

  2. #2
    Senior Member silverlifter's Avatar
    Join Date
    Mar 2018
    Posts
    391
    Thanks
    227
    Thanked 417 Times in 198 Posts
    Rep Power
    3

    Default Re: Sailor has a new logo?

    It's awful. The typography, in particular, is woeful. Given their brandmark is an anchor (sturdy, secure, steadfast, etc), the font looks like it is about to wash away, especially the A.

    It is official, though: the sailor.jp site is already updated.
    Vintage. Cursive italic. Iron gall.

  3. The Following 2 Users Say Thank You to silverlifter For This Useful Post:

    Lloyd (October 2nd, 2020), Sailor Kenshin (October 3rd, 2020)

  4. #3
    Senior Member manoeuver's Avatar
    Join Date
    Jan 2012
    Location
    Near Midwest, US
    Posts
    1,292
    Thanks
    729
    Thanked 689 Times in 357 Posts
    Rep Power
    10

    Default Re: Sailor has a new logo?

    oh, I quite like it.

    the A is a bold choice to be sure, the whole thing is far more artistic looking than the previous logo.

    How old was the previous branding?

  5. The Following User Says Thank You to manoeuver For This Useful Post:

    SIR (October 5th, 2020)

  6. #4
    FPG Donor ♕ Chrissy's Avatar
    Join Date
    Dec 2013
    Location
    United Kingdom
    Posts
    6,947
    Thanks
    3,510
    Thanked 6,077 Times in 2,448 Posts
    Rep Power
    15

    Default Re: Sailor has a new logo?

    To me it looks like they used a rubber stamp that had not been properly inked....
    Regards, Chrissy | My Blog: inkyfountainpens

  7. The Following 6 Users Say Thank You to Chrissy For This Useful Post:

    Ahriman4891 (October 5th, 2020), Cyril (October 8th, 2020), dfo (October 2nd, 2020), dneal (October 2nd, 2020), FredRydr (October 2nd, 2020), Sailor Kenshin (October 3rd, 2020)

  8. #5
    Senior Member
    Join Date
    Nov 2014
    Posts
    958
    Thanks
    1,220
    Thanked 1,022 Times in 483 Posts
    Rep Power
    7

    Default Re: Sailor has a new logo?

    We'll get used to it.

  9. #6
    Senior Member dfo's Avatar
    Join Date
    Oct 2015
    Location
    Somewhere in the hills of eastern Washington
    Posts
    331
    Thanks
    418
    Thanked 248 Times in 130 Posts
    Rep Power
    6

    Default Re: Sailor has a new logo?

    Es ist mir egal.
    "Love is the final fight."

  10. #7
    Senior Member
    Join Date
    Sep 2015
    Location
    Dallas, as in the 80's TV Series
    Posts
    2,811
    Thanks
    1,946
    Thanked 3,736 Times in 1,329 Posts
    Rep Power
    9

    Default Re: Sailor has a new logo?

    Interesting departure from the old style.
    But, this is not the first time they did it. I have an old Sailor pen which has the logo with an actual sailor in it, sitting on the anchor.

    I agree with catbert, in the end we'll get used to it.

    I'm just glad they don't follow where OMAS and Delta went.
    - Will
    Unique and restored vintage pens: Redeem Pens

  11. #8
    Senior Member guyy's Avatar
    Join Date
    Feb 2017
    Location
    Brooklyn NY
    Posts
    408
    Thanks
    34
    Thanked 249 Times in 165 Posts
    Rep Power
    4

    Default Re: Sailor has a new logo?

    I donít like it, but i canít get worked about it either

  12. #9
    Senior Member grainweevil's Avatar
    Join Date
    Jan 2014
    Location
    Cornwall, UK
    Posts
    1,444
    Thanks
    262
    Thanked 735 Times in 401 Posts
    Rep Power
    8

    Default Re: Sailor has a new logo?

    I'm afraid this floated into my head and demanded to be shared. I apologise.

    "The moment when Jack realised his ship was about to sail."

    AF151250.jpeg
    In the words of Paul Simon, you can call me Al.

  13. The Following 9 Users Say Thank You to grainweevil For This Useful Post:

    A Smug Dill (November 10th, 2020), Ahriman4891 (October 5th, 2020), eachan (October 3rd, 2020), manoeuver (October 3rd, 2020), notsim (October 3rd, 2020), Ole Juul (October 3rd, 2020), Sailor Kenshin (October 3rd, 2020), silverlifter (October 3rd, 2020), SlowMovingTarget (October 19th, 2020)

  14. #10
    Senior Member
    Join Date
    Oct 2015
    Location
    Logan, UT
    Posts
    400
    Thanks
    6
    Thanked 195 Times in 107 Posts
    Rep Power
    6

    Default Re: Sailor has a new logo?

    I wonder when they'll release the specialty nib that was used to create that font.

  15. The Following 2 Users Say Thank You to mulrich For This Useful Post:

    A Smug Dill (November 10th, 2020), silverlifter (October 3rd, 2020)

  16. #11
    Member
    Join Date
    Oct 2018
    Location
    San Marino
    Posts
    98
    Thanks
    0
    Thanked 28 Times in 22 Posts
    Rep Power
    3

    Default Re: Sailor has a new logo?

    New logo due to new owners?

  17. #12
    Member
    Join Date
    Jul 2020
    Location
    Massachusetts
    Posts
    73
    Thanks
    290
    Thanked 116 Times in 47 Posts
    Rep Power
    1

    Default Re: Sailor has a new logo?

    Quote Originally Posted by mulrich View Post
    I wonder when they'll release the specialty nib that was used to create that font.
    You mean a Pilot Parallel?
    "The world will little note, nor long remember, what we say here..." -- Abraham Lincoln, 1863

  18. #13
    Senior Member Empty_of_Clouds's Avatar
    Join Date
    May 2014
    Location
    Aotearoa/New Zealand
    Posts
    2,136
    Thanks
    519
    Thanked 1,689 Times in 777 Posts
    Rep Power
    9

    Default Re: Sailor has a new logo?

    I like it. There is a 3D quality to the letters.
    Be a little more open into accepting other viewpoints, if you can, as it really deepens the experience. - Jon Szanto

  19. #14
    Senior Member SIR's Avatar
    Join Date
    Feb 2016
    Location
    GB
    Posts
    1,603
    Thanks
    697
    Thanked 702 Times in 446 Posts
    Rep Power
    6

    Cool Re: Sailor has a new logo?

    Quote Originally Posted by manoeuver View Post
    oh, I quite like it.

    the A is a bold choice to be sure, the whole thing is far more artistic looking than the previous logo.
    Quote Originally Posted by Empty_of_Clouds View Post
    I like it. There is a 3D quality to the letters.
    Agreed - i like, and even think the new styling looks ahead of it's time.

  20. The Following 2 Users Say Thank You to SIR For This Useful Post:

    Empty_of_Clouds (October 5th, 2020), manoeuver (October 5th, 2020)

  21. #15
    Senior Member SIR's Avatar
    Join Date
    Feb 2016
    Location
    GB
    Posts
    1,603
    Thanks
    697
    Thanked 702 Times in 446 Posts
    Rep Power
    6

    Default Re: Sailor has a new logo?

    Quote Originally Posted by manoeuver View Post
    How old was the previous branding?
    Probably 60s or 70s?

  22. #16
    Junior Member
    Join Date
    Jul 2020
    Posts
    24
    Thanks
    47
    Thanked 7 Times in 4 Posts
    Rep Power
    0

    Default Re: Sailor has a new logo?

    I like the new shade of blue, but I don't know what to think about the lettering and logo... they're fine, but I wouldn't say it is an upgrade to the old lettering and anchor picture. They should just incorporate the anchor into the word sailor or something.

  23. #17
    Senior Member grainweevil's Avatar
    Join Date
    Jan 2014
    Location
    Cornwall, UK
    Posts
    1,444
    Thanks
    262
    Thanked 735 Times in 401 Posts
    Rep Power
    8

    Default Re: Sailor has a new logo?

    Quote Originally Posted by jace View Post
    I like the new shade of blue, but I don't know what to think about the lettering and logo... they're fine, but I wouldn't say it is an upgrade to the old lettering and anchor picture. They should just incorporate the anchor into the word sailor or something.
    That's two good points. To be fair I like the shade of blue too and think that's an improvement. And indeed, if you're going to mess around with the "A" why not go the whole hog and replace it with the anchor? I dunno, I just find missing out the crossbar such a hackneyed way of being "cool" with a typeface, and I wouldn't have thought it terribly helpful for clarity in an international market. Oh well, I suppose they know what they're doing. Or else they don't, and like Parker, will backtrack to the old logo again in a few years!
    In the words of Paul Simon, you can call me Al.

  24. #18
    Member
    Join Date
    Jan 2020
    Location
    Sydney Australia
    Posts
    38
    Thanks
    0
    Thanked 13 Times in 9 Posts
    Rep Power
    0

    Default Re: Sailor has a new logo?

    Wonder if the rebranding will result in increased sales? Prefer the old branding, but the new looks more origin ie Japanese

  25. #19
    Junior Member
    Join Date
    Sep 2020
    Posts
    4
    Thanks
    0
    Thanked 1 Time in 1 Post
    Rep Power
    0

    Default Re: Sailor has a new logo?

    It looks more modern but on ther other side it reminds me to Klingon Bird Of Prey

  26. #20
    Junior Member
    Join Date
    Jun 2017
    Posts
    16
    Thanks
    12
    Thanked 4 Times in 4 Posts
    Rep Power
    0

    Default Re: Sailor has a new logo?

    The new logo looks half done or bad artwork. Sad!

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •