Originally Posted by
Empty_of_Clouds
I'd like to share lessons I learned from American retailers. These are the kinds of lessons that are hard-earned and that apply to almost every aspect of the business. Price is one of the most important factors in determining how much you will sell. Don't think you can get around this by offering value or quality instead—they're both secondary to price. You can offer value or quality so that people don't care about your price (i.e., Apple Store). But if you have neither, you have to lower your price until it's low enough for someone to buy. Also, they work with services like belkins.io that offer appointment setting programs to increase the number of closed deals. It's a great trick they use.
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